Agentic Lifecycle & CRM
AI that optimizes customer journey—autonomously.
- Intelligent orchestration
- Self-optimizing journeys
- Personalised comms that scale
Subscription CRM & Lifecycle
CRM that grows revenue and retention.
We design and run data‑driven lifecycle journeys—onboarding, activation, monetisation, and churn prevention—for subscription products.
Available for
fractional, project, or advisory work
Audible
Native Instruments
Telia Company
Amazon
Izotope
What we do
Lifecycle strategy, automation, and analytics that move KPIs—not slide decks.
- Lifecycle frameworks mapped to states & triggers
- Retention plays: save journeys, win‑backs, risk signals
- Monetisation: cross‑sell, upsell, next‑best‑action
- Activation: first‑value fast with real‑time personalisation
Free Resource
The Subscription Lifecycle Playbook
A 7-slide framework to master Onboarding, Engagement, Attention, and Monetisation.
- 3 Core Pillars: Onboarding, Engagement, Retention
- Real Email Examples: Copy-paste ready templates
- Monetisation Engine: Upsell & Cross-sell tactics
Services
Focused on subscription businesses. Simple setup, measurable impact.
Retention & Churn Prevention
Stop churn at the source with proactive plays.
- Predictive risk signals
- Retention journeys & win‑backs
- AI-optimized recommendations
Monetisation & Cross‑sell
Turn insight into incremental revenue.
- Pricing/packaging comms, PnL‑safe tests
- Cross/upsell & next‑best‑action
- Experiment design & revenue validation
Activation & Onboarding
Get users to first value—fast.
- Triggered journeys from day one
- Real‑time personalisation
- Time‑to‑value & early‑engagement lift
Tech stack
Hands‑on with the tools that power modern lifecycle and analytics.
Braze
Google Analytics
BigQuery
SQL
Python
n8n
Bedrock
Airtable
Cline
Contact
Quickest path to value: a short intro to align on goals, metrics, and scope.