Lifecycle & CRM for Subscription
Build the lifecycle end‑to‑end—and make it run.
- Clear map: states, triggers, content
- Personalised comms that scale
- KPIs that matter: activation, LTV, churn
Subscription CRM & Lifecycle
CRM that grows revenue and retention.
I design and run data‑driven lifecycle journeys—onboarding, activation, monetisation, and churn prevention—for subscription products.
Available for fractional, project, or advisory work
Audible
Native Instruments
Telia Company
Amazon
Izotope
What I do
Lifecycle strategy, automation, and analytics that move KPIs—not slide decks.
- Lifecycle frameworks mapped to states & triggers
- Retention plays: save journeys, win‑backs, risk signals
- Monetisation: cross‑sell, upsell, next‑best‑action
- Activation: first‑value fast with real‑time personalisation
Services
Focused on subscription businesses. Simple setup, measurable impact.
Retention & Churn Prevention
Stop churn at the source with proactive plays.
- Risk signals → save journeys & win‑backs
- Offer & incentive testing by segment
- Cohort tracking to prove impact
Monetisation & Cross‑sell
Turn insight into incremental revenue—without guesswork.
- Pricing/packaging comms, PnL‑safe tests
- Cross/upsell & next‑best‑action
- Experiment design & revenue validation
Activation & Onboarding
Get users to first value—fast.
- Triggered journeys from day one
- Real‑time personalisation
- Time‑to‑value & early‑engagement lift
Tech stack
Hands‑on with the tools that power modern lifecycle and analytics.
Braze
Google Analytics
BigQuery
SQL
Python
n8n
Bedrock
Airtable
Cline
Contact
Quickest path to value: a short intro to align on goals, metrics, and scope.